Gamadim is a popular kids' yogurt in Israel, which just released a brand new product - a yogurt with no added sugar. For the product's release, 3 short commercials were made, showing 3 different kids that are being asked: 'Where does the sugar go once it leaves the yogurt?'. Each kid makes up a story of their own, while the visuals depict the stories the kids are making up. I was in charge of all animation and post-production in this project.

Director Roni Kleiner
Production Company Firma
Creative Agency Hooligans